Star Sports aiming 4000 Crore ad revenue business from the IPL 2022: The official broadcaster of the Indian Premier League (IPL), Star Sports is reported to have a target of touching INR 4000 Crore of advertisement revenue from the fifteenth edition of the cash-rich Indian T20 tournament. The previous year’s ads revenue (IPL 2021) for Star Sports was approximately INR 3200 Crores.
Star Sports, a subsidiary of Walt Disney Company India, has increased the rate of IPL ON-AIR Sponsorships by around 20 per cent to set new benchmarks for the upcoming seasons.
With the Indian Premier League (IPL) expanding to the 10-teams affair, the revenue of each partner of the tournament is foreseen to get skyrocketed. All the involved parties are expected to pocket a healthy profit from their investments.
If the reports are to be believed, Star Sports have already signed massive deals with 10-12 advertisers for the 15th season.
Cred, Dream11, TATA, Swiggy Instamart, Asian Paints, Spotify, Meesho, Byju’s, Kamla Pasand & Pepsi are a couple of companies that have signed deals with Star Sports for the IPL 2022.
The On-Air Co-Presenting Partners are charged INR 160 Crores while the Associate Sponsors are charged INR 90 Crores by Star Sports to show their ads during the IPL.
“IPL 2022 is very special. It will have 10 teams, will be played in India, will have a new format & most importantly new composition of the teams. All of these put together has created a huge amount of buzz in the market & Star is rightfully encashing this buzz”, said one of the buying heads at a leading media buying agency.
“The belief in Disney Star is that the product is delivering on every parameter. For such a consistently performing property, advertiser doesn’t mind top dollar. The rates have increased and so will be the revenues. 4000 Crore advertising sales looks like a reality now”, informed one of the core members of the Disney Star Network Sales team.
Season fifteen of the Indian Premier League (IPL) will begin on March 26 (Saturday) and the final of the tournament will take place on May 29 (Sunday). The schedule for the league is likely to be rolled out during the first week of March.