Cookie Policy (EU)

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies help us:

• Remember your preferences and settings
• Understand how you use our website
• Improve your browsing experience
• Deliver relevant advertisements

2. How We Use Cookies

We use cookies to enhance website functionality and usability, analyse website traffic and user behaviour to improve our services, and provide personalised content including ads tailored to your interests.

Specifically, cookies allow us to:

• Understand which pages and content are most popular
• Measure the effectiveness of our content and advertising
• Remember your preferences (such as dark/light mode)
• Ensure the website loads correctly and securely
• Prevent fraud and improve security

3. Types of Cookies We Use

a. Strictly Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided.

b. Performance & Analytics Cookies

These cookies collect anonymised data about how visitors interact with our website. We use this data to improve performance and optimise content. All information collected is aggregated and therefore anonymous.

c. Functionality Cookies

These cookies remember your preferences and settings to provide a more personalised experience. For example, they may remember your preferred language or region, or whether you have dismissed a notification.

d. Advertising & Targeting Cookies

These cookies track your browsing habits to show you relevant advertisements. They may also limit the number of times you see an ad and help measure the effectiveness of advertising campaigns.

4. Third-Party Cookies

We work with third-party services to enhance your experience and serve relevant content. These third parties may place their own cookies or similar technologies on your device to provide their services.

Google Analytics & AdSense

We use Google Analytics (GA4) to analyse website traffic and Google AdSense to display personalised ads based on your interests. Google's cookies collect information about your browsing behaviour across websites.

Push Notifications

We may use push notification services to send updates and notifications about new cricket content. These services may use cookies or similar tracking technologies to deliver personalised notifications. You can opt out of push notifications at any time through your browser settings.

Other Third-Party Services

For details on how these third parties process your data, refer to their respective privacy policies. We are not responsible for the privacy practices of third-party services.

5. Managing Cookies via Your Browser

You can manage or disable cookies at any time by adjusting your browser settings. Most browsers allow you to:

• Delete existing cookies from your device
• Block all cookies from being set
• Block only third-party cookies
• Enable notifications before cookies are placed
• Set cookie preferences on a per-site basis

Please note that disabling cookies may affect website functionality and limit certain features, including personalised content and advertising.

6. Opting Out of Targeted Advertising

In addition to browser-level controls, you can opt out of interest-based advertising through the following industry opt-out tools:

Please note that opting out of targeted advertising does not mean you will stop seeing ads — it means the ads you see will be less relevant to your interests.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our services. Any updates will be posted on this page with a revised "Last Updated" date at the top.

We encourage you to review this page periodically to stay informed about how we use cookies.

8. Contact Us