TATA IPL 2022 is on board. But the official broadcasters for this season are yet to be decided. The media rights for the year 2022 are yet to be decided. The last time the media rights were sold to Star TV Network was in 2017 for 5 years. Before that, the official broadcaster of the tournament was Sony TV Network, since the inception of the tournament. IPL Media Rights will be once again up for grabs in an e-auction as reports immerge. The auction is likely to be held in the second week of February.
IPL Media Rights and BCCI:
Last time, by selling the IPL Media Rights to the Star TV network, the BCCI earned a whopping 16347 Crore Indian Rupees. The other contenders in line were Sony TV, Facebook, and a few other platforms. Since then, the association of IPL and Star has taken the brand value to greater heights. Star TV had broadcasting rights from 2017 to 2021.
The tender for the rights will come out between 10th to 12th February, tentatively. The BCCI is keen on maintaining “transparency” regarding IPL Media Rights. Previously, a PIL was filed by MP Subramaniam Swamy in the honorable Supreme Court of India for making the process a digital one. However, the honorable Supreme Court did not apply any such obligations on the BCCI but suggested a transparent process. Keeping that in mind, the BCCI has settled for an E-Auction.
Media Rights Categories and History:
The Media Rights were initially classified into the following category:
- Television: Subcontinent
- Television: Global
- Digital Streaming
- Combination of two of the above.
Media Rights Bids from 2017:
- Star TV Network 16347 Crores
- Sony TV Network 11050 Crores
- Facebook 3900 Crores
- US Media Rights: Perform Group 240 Crore Indian Rupees
- African Media Rights: SuperSport Group 120 Crore Indian Rupees
- Middle East Media Rights: BeIn SPorts Group 390 Crore Indian Rupees
The rapid growth of digital platforms will play a huge role this time. When the IPL Media Rights were sold in 2008 only 5 % of the share was digital. But within 10 years, it rose to 25%, with Facebook being the highest bidder in that category. Now with several other platforms available, it is keen to see how things pan out. The expected valuation for IPL Media Rights is drawn by many financial analysts to be 25K to 30K Crore Indian Rupees.
Check more on the official website of BCCI.
Check more on the official website of IPL.