Gujarat Titans, the newest entrant in the IPL has started to become the talk of the town. The Ahmedabad-based franchise is owned by the CVC Capital Group. In the bidding process, the CVC Capital Group pipped the likes of the Adani Group and the stakeholders of Manchester United. The franchise was bought for a whopping 5625 Crores for IPL 2022. The Titans have started to get sponsors. Here is an in-depth look:
Gujarat Titans Get 12 Sponsors for IPL 2022:
The team of Gujarat has got 12 sponsors for IPL 2022. The number of sponsors is large as the Gujarat Team associates many players that have face value. The likes of Hardik Pandya, Rashid Khan, Lockie Ferguson, and much more highly presentable and marketable will make IPL 2022 amazing. The two major sponsors are Ather Energy and BKT Tyre. Ather is the front jersey sponsor, while BKT will be on the back of the jerseys. The other sponsors that the team has included are Capri Global, Reliance Jio, Astral Pipes, Boat, Acko, Toothsi, Meesho, Dream11 Fan code, Amul, and Kotak.
Gujarat Titans COO Arvinder Singh’s Interview:
“Over the last few years, this country has witnessed a startup boom, some of which have excelled on the world stage. The market strategy has been to represent brands that are not only young and energetic but have also shown tremendous growth in recent times.”, Arvinder Singh said when asked about his team’s association with new-age brands like Acko, Meesho, and Boat.
When asked about what Titan’s management looked for while selecting a sponsor, Arvinder said, “Our focus while signing up partners was not about the commercials alone but more about the value a brand can add to our team. Our partners will focus their activations both at the national as well as regional levels. Some of their assets will include below-the-line, above-the-line, and digital. These activations are in sync with ours and the respective partners’ core brand values,”
The Titans’ simple marketing strategy is to build a brand that associates with the fans of the team. “The fans are the most important part of the sporting ecosystem. Irrespective of the sport and where you are, it is imperative for a team to connect with the fans in ways that build loyalty. Cricket in this country is what it is today because of the power of the Indian fans.”
Gujarat Titans were also in talks when the team became the first sporting organization to associate with the metaverse. They launched the exclusive logo in the metaverse.
To know more, follow the official Twitter handle of Gujarat Titans.
To know more go to the official website of the IPL.