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Toyota Set to Replace Dream11 as Team India’s Jersey Sponsor?

Toyota is in talks to replace Dream11 as the official sponsor of the India National Cricket Team jersey after Dream11’s exit due to the real-money gaming ban. With the Asia Cup 2025 around the corner, BCCI faces a race against time to finalize a new sponsor.

New Delhi: A big change may be on the way for the India National Cricket Team as the sponsor shuffle continues. After Dream11 was forced to withdraw due to India’s recent ban on real-money gaming apps, reports suggest that global automobile giant Toyota Motors has shown strong interest in taking over as the official jersey sponsor.

According to a report from OneCricket, “Toyota Motors has reportedly shown interest in sponsoring Team India’s cricket jersey after Dream11 parted ways with the BCCI.” With the Asia Cup 2025 just days away, the Board of Control for Cricket in India (BCCI) is racing against time to finalize the new sponsor.

Dream11, which became Team India’s official front-of-jersey sponsor in 2023, had to step back immediately after the government tightened rules on real-money fantasy and gaming platforms. The exit has left BCCI scrambling, as jersey sponsorship is not just a major branding deal but also a significant revenue source.

Toyota, one of the world’s leading car manufacturers, has been expanding its sports presence globally, and a partnership with the India National Cricket Team would mark a high-profile entry into Indian cricket sponsorship. However, final negotiations are still in progress, and nothing is official yet.

Industry insiders believe the timeline is a serious challenge. If a deal is not signed before the Asia Cup, Team India might even step on the field without a front-of-jersey sponsor—something rare in modern cricket. For the BCCI, it’s a race against the clock to lock in a marquee partner before the tournament begins.

Fans will be watching closely to see if Toyota seals the deal or if the team plays sponsor-less in the Asia Cup. Either way, this development highlights the high-stakes world of cricket sponsorships, where timing, regulation, and brand power collide.

Pankaj Jha
Written by Pankaj Jha