Vivo IPL 2021: Sunrisers Hyderabad (SRH) ahead of the IPL 2021 has checked all the boxes whether it is with players or with brands. The Sun group owned franchise has joined hands with as many as 15 sponsors for the upcoming season of the Indian Premier League (IPL).
The franchise had 13 sponsors in the delayed season of IPL which was held in UAE.
JK Lakshmi Cement leads the way of sponsors as the title sponsor of SRH for the fourteenth edition of IPL. The brand partnered with SRH last year and have made their minds to continue the partnership. Ralco Tyres will be the principal sponsors along with Kent RO.
TCL, Jio, Colgate, Dream 11, Jay Raj Steel and Nerolac all have been retained after the success of last year. The brand names of the aforementioned sponsors will be mentioned in SRH players kits. Kotak Bank, Tyka, Fan Code, Double Horse, IB Cricket have also continued with Sunrisers Hyderabad for the IPL 2021.
Spektacom is a new addition to the list. It is a technology-based sports firm owned by former Indian cricketer Anil Kumble.
“Last year has been extremely tough for all of us, business-wise and personally. However, with the incredible support of our invaluable sponsors and fans, we managed to beat the woes and come out strongly with a super successful season. We hope that our partnerships continue to grow from strength to strength and we come back even stronger this year,” said K. Shanmugam, chief executive officer, Sunrisers Hyderabad.
With the Indian Premier League returning to India, there will be a huge jump in the brands association and partnership values. The franchises and BCCI both are expected to see a growth of revenue by almost 20 to 40 per cent this year when compared to the last year.
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