MPL Sports to sponsor Team India official Kits for three years. The Mobile Premier League signed the deal with BCCI. MPL Sports to sponsor Team India official Kits for three years.
Mobile Premier League Sports will sponsor Team India’s official kit for the next three years. Board of Control for Cricket in India (BCCI) officially announced the strategic partnership between the two on Tuesday 17th November. MPL will design apparel and accessories for the Indian National team, Men and Women as well as the U19 Team.
The deal with the Mobile Premier League was cleared by the BCCI apex council on 2nd November for three years. Earlier, Nike had a five-year contract with board for the kits and merchandise which ended in September 2020.
MPL Sports, India’s largest eSports platform offers a wide range of merchandise, headgears, cricket equipment, and sports kits.
The newly inked strategic partnership will start with the India Tour of Australia which will begin on 27 November. As a part of the deal, Mobile Premier League will also sell a wide range of Team India official merchandise in the market. The sports brand will sell the official merchandise and other Team India cricket products at an affordable rate to the fans.
MPL is currently in partnership with many other businesses. MPL is associated with two current IPL franchises – Kolkata Knight Riders and Royal Challenger Bangalore along with a CPL team and two cricket boards – Ireland and UAE cricket board.
Mr. Sourav Ganguly, President, BCCI said: “We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team’s kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India.”
Mr. Jay Shah, Honorary Secretary, BCCI said: “The partnership leads us to a new frontier for Team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally.”
Mr. Abhishek Madhavan, SVP, Growth and Marketing, MPL, and MPL Sports, said: “India is a market with a billion cricket fans and we see a lot of potential in the underpenetrated merchandise market in India. We hope to partner closely with the BCCI and take all kinds of team India merchandise to the masses – with offline as well as online distribution at affordable prices.