In what has been the latest development, the Board of Control for Cricket in India (BCCI) has roped in Dream 11 as the main lead sponsor for Team India for the next three years. This comes after the governing body invited tender for the sponsors earlier this month.
Earlier Byju’s was the lead sponsor for the team but they opted out of the deal in March. The deal was slated till November and BCCI was without jersey sponsors and played the first recently concluded ICC World Test Championship Final with no sponsors. The governing body recently also roped in Addias as the new kit sponsor.
Dream 11 will take charge of Team India as sponsors from the upcoming Test series against West Indies. With Byju’s, the BCCI used to earn around INR 5.5 crores for every bilateral series. But it went down to 1.7 crores for ICC tournaments due to the title sponsor’s position on the jersey. From the new sponsors, BCCI is likely to earn less.
Roger Binny talked about the decision to rope Dream 11 and said that the partnership will go from strength to strength, saying that is a direct testament to the trust, value, potential and growth. Releasing the official statement, he said: l
“I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian Cricket offers.
“As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience.”
“Dream11 is thrilled to take our partnership to the next level with BCCI,” says Mr Harsh Jain, Co-Founder & CEO, Dream Sports
Mr Harsh Jain, Co-Founder & CEO, of Dream Sports said that they are looking forward to continue supporting the Indian sports ecosystem. He explained:
“As a long-standing partner of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continue supporting the Indian sports ecosystem.”
India will lock horns with each other in the two Tests, 3 ODIs and the five-match T20I series.
