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IPL 2021: BCCI to roll out tender for IPL title sponsorship, Vivo likely to return?

Indian Premier League (IPL) 2021: The Board of Control for Cricket in India (BCCI) is likely to release the tender for the title sponsorship of the cash-rich league. With the league coming closer to the IPL window, BCCI seems confused about the sponsor.

With the anti-china sentiments last year after the Galwan Valley Incident, smartphone brand Vivo pulled out of the league and broke the partnership with BCCI and IPL. After the deal with Vivo broke out, the authorities had to look for another sponsor.

Dream11 eventually emerged out to the title sponsor for 13th edition of the cash-rich league but the sponsorship value was not enough to cover the dent created by Vivo. The smartphone brand had a massive deal of 440 crores with BCCI and IPL as the title sponsor of Indian Premier League, however, Dream11 could only manage INR 222 crores.

Doors are still open for Vivo says BCCI official

BCCI is unlikely to face the loss again this time around and is looking for the new sponsor of the IPL. As per the reports of Inside Sports, the doors for Vivo are still open and can be one of the title sponsors of IPL 2021.

The tensions in the border with China are still on and it is doubtful for the brand to restructure the partnership with BCCI and IPL.

“Tender for the new title sponsor is the only feasible option currently available. The IPL 2020 deal was almost half and we can’t continue with the same. Going back to VIVO also is highly unlikely in the current situation. The final decision on the new tender and title sponsor will be taken soon”, a BCCI official InsideSport.

It is expected that the auctions this time will be conducted without the title sponsor. Roughly three weeks are left for the IPL 2021 auctions and it is beyond belief that the BCCI will find a partner in such small time.

The board has the option to settle out the deal with Dream11 which happens to be the title sponsor of IPL 2020 which was held in UAE. The value of the partnership with Dream11 (INR 222 Crore) should be increased and BCCI will surely try to reach Vivo’s value.

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