IPL 2023: IPL 2023 is closing in now and the LIVE Streaming partner Viacom18 will make the Indian Premier League 2023 (IPL 2023) BIGGER and BOLDER. The official partner will stream IPL Season 16 in eleven languages, which is a huge milestone. Bhojpuri is a brand-new language that has been included in IPL broadcasting.
For the first time ever, the IPL will have two separate MEDIA RIGHTS Partners this season. Star Sports Network and Viacom18 will both show LIVE Indian Premier League in 2023. Some reports claim that the streaming partner is planning a fresh approach to luring advertisers this season. Viacom18 intends to sell its inventory exactly how it is sold on television rather than making sales on AD-IMPRESSIONS.
The media giant will sell sponsorship packages and individual listings in 10-second slots. According to the report, the price of inventory and sponsorship packages for Disney + Hotstar has also been reduced.
IPL 2023 will be streamed for free on Jiocinema
This season’s IPL is expected to be different as a result of the ruling. A recent announcement states that Jio Cinema will provide free live coverage of the IPL this year. As a result of the decision to include other languages, the IPL will now reach a wider audience.
For the first time ever, the IPL will have two separate media rights partners this season. Viacom18 will stream the IPL 2023 live, and Star Sports Network will broadcast it live.
Industry sources claimed that Sports18’s pitch centered around four points. Unlike Disney+ Hotstar, the matches will be available on the Jio app for free and that too in 11 different languages including Bhojpuri, Tamil, and Bengali.
Coming to the pricing, Sports18 is believed to have marginally reduced its rates to attract diverse advertisers. “They are playing on reach and mass. They claim to reach 500+ million subscribers and no match is behind any paywall. They want to connect with newer advertisers who have always aspired to be associated with IPL but did not have the means. Also, the legacy brands will nevertheless continue their association,” said a senior media planner.
Repeating the views, another senior media expert said: “They may just start with a lower slab and later increase the rates depending upon the response they may get going forward. It’s always smart to play the mass game.”
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