Women’s Cricket Shows 150% Swing in Viewership in 2020

The 2020 Women’s T20 Challenge (WT20C) has to be one of the best “feel good” stories of 2020. The WT20C logged 5.34 billing minutes in viewership in India according to recent reports. Compared to last year’s 2.20 billion minutes, that’s 2.45 times larger this year. Among other stats, 105 million unique viewers tuned into the …

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